Upstream Seafoods

The Brief:

Upstream Seafoods approached SWICKLE. Creative Design to help them update their branding. We started working with Upstream on the development of a brand new logo which had to be fresh and vibrant yet inkeeping with the current logo/brand which the business had be built upon since 1984. They see themselves as leaders within the wholesale fishmonger sector and wanted a revitalised brand image to reflect this. We then began the exciting task of visualising the approved proposition in a number of ways and embarked on a simple yet fresh approach to the brand.

We provided Upstream with a new revamped brand image that reinforced their values and beliefs, providing them with delivery vehicle livery, printed media and brand guidelines.

Client Feedback:

Having had our old logo since the day myself and my partner started Upstream in 1984 we thought it was about time we had a change, We wanted a new, modern and contempory logo but it still had to keep and retain the look and feel of the old one as to keep our re-branding as subtle as possible. The design team at Swickle did an amazing job of bringing our old out dated logo to life with a fresh exciting look, we also had Swickle re-design our business cards and delivery vans livery to bring our brand together. I would highly recommend Swickle on price, communication, understanding and simply being able to listen to our needs and delivery in such an exceptonal way.

Ian Duncan - Director, Upstream Seafoods Limited.

Logo Design | Print | Branding

Client: Upstream Seafoods

Website: N/A